I enjoyed doing this brief, however it didn’t feel as creative as the other project. It was more serious, but i guess we need that because that is what is likely to be needed in the real world of design. I tried to keep to a very specific/grid way of designing. However, it definitely improved my use of indesign and taught me a lot about the software.
I chose the Enganche Venture Capital business as i thought it would be interesting to do a company profile that is both serious and mysterious at the same time. This allowed me to be very simple with the designs as a mysterious company wouldn’t want a flashy portfolio.
I chose not to use any photos in my project as i thought it made it look tacky when i tried it with a statue (which sounds grand and dignified but didn’t fit well in the grand scheme of the project). I instead kept to vectors and other simple images (like the logo).
The logo is repeated throughout the info booklet which reinforces the brand and is also used as a picture page (which is similar to the pop art style) which splits up the information. I struggled with making the logo at first as drew it myself and it looks 3D-ish so it was hard to do the dimensions correct, but i feel that in the end it turned out very nicely and fits to the brand well.
The added features like the business card, cheque and contract were all very useful for the brand to use in every day life and are therefore my favourite part of the project as a whole.
If i had more time or to do the project over, i would add a lot more to the booklet, such as; a letter head (useful for documentation), a website (with an application for funding process within), a poster and maybe even the uniform for the staff that would work promoting the prizes. All of these would stick to the simple theme and use the 6 colours outlined in the manual.