Elizabeth Gent – Page 2

Children’s Books

Elizabeth Gent / April 16, 2016April 17, 2016

Finding examples of children’s books was pretty easy as my sister is a primary school teacher and has a multitude of books i can look at. I really loved one called “Pigeon Finds A Hot Dog” by Mo Willems. Especially the inter pages before the story begins. I will replicate this in my work (It uses something relevant to the story but doesnt give anything away, the pattern is very eye catching)

First ideas for the book:

My first ideas to make the book are that it will be about a ghost who has a lot of money and will be called Ghost with the most.

Some problems he could face are:

1. Alcoholism?

2. Lonelyness

3. Making friends

4. Meeting people on the internet. (The dangers)

Here are some early designs for the cover:

I may need to make the ghost character in human form for the backstory so here are some ideas for the ghost’s life (In age order).

Additional designs for the package.

Elizabeth Gent / April 3, 2016April 17, 2016

The first thing i did for the brand package extras was a contract for the company. I thought this would be important to design as they will have to print out a lot of contracts for their sponsorships, however i thought that the colour of the paper would be very expensive to print out a long contract on so i changed the colours around, which will be cheaper to produce.

Another thing that would be useful for Enganche would be a customised cheque that can be made into a giant check for pictures, a lot of sponsorships do this, for their posters and other things to promote their prizes.

I followed the template for a normal cheque, as it has to be actualy legal to use but added the dark background from the brand identity booklet for this design, with a hint of orange to make it stand out. The writing will be in either the orange or blue, depending on which prize it is for (orange for art, blue for architecture.)

The next thing i designed was a business card, this will be very useful for any company. I wanted it to be simple but have an expensive look to it.

I have accomplished this by having it on thick cardboard that has a layer of orange in between the two grey side to that will go around the edge, this will make it look more professional and add a fine detail that the people who will be applying for the prizes will notice. It also will ensure that the card will last longer as it wont be flimsy. Costs of this will be quite high to make however the little things will stand out and impress. Not having too much information makes it easy to understand too, which is good.

Brand identity booklet.

Elizabeth Gent / April 3, 2016April 17, 2016

So far i have 6 pages of the brand identity package booklet. The first page has the plane logo type with the graphic underneath in grey scale, i think this looks very formal and business like, it is also simple so gets the point across quickly and is recognisable.

To add some more dimension i would like my logo to be embossed on the cover, this would be more costly, however it will make the booklet more visually stimulating.

The second and third pages are dedicated to the typography used for the brand identity, including the colours and spacings for the logo type, i have kept the same background colour for all of the pages, i chose a dark grey because it is different and will stand out.

The next pages are used as a general lay out and is used as a filler page for the next part of the book.

I like this as a page splitter and will use it on some pages for the document.

Underneath are two examples of how the layout would be used for.

As another splitter page I used the colour examples I did when I was figuring out the logo as part of my booklet. It looks quite interesting and i think it will be an easy transition.

Type for Enganche

Elizabeth Gent / April 1, 2016April 17, 2016

This is the logo type that will be used along side the graphic logo. The font i used is easy to read and is the sans serif style. Both of the lines are different types of the same font family. I chose the opaque one for the name and the lined version for the venture capital part, as it is less significant. The lines also make it look more modern and looks professional as a whole. The Font opaque will also be used for the rest of the documentation for the company package. (shown below)

I chose the same font for the rest of the documents, however I varied the use colour to indicate the different functions (all from the 6 colour scheme). Headers will be 62pt and the body text is 29pt, which is easily read in the same colour as the main title type. I decided to make my sub header and small print a different colour so that it stands out and adds a bit of diversity to the documents, they are again in the same font as the rest. The small print is size 20pt, which is just big enough to read.

Choosing the 3rd brief.

Elizabeth Gent / April 1, 2016April 17, 2016

This brief is centered around making a corporate identity package for one of the companies outlined in the brief. I chose to do Enganche Venture Capital. I chose this one as I liked the idea of creating a sophisticated package, that screams money! I like the way that the company has limited visibility, this allows me to create many things to be included in the package without being limited with what is already being done.

Screen Shot 2016-03-21 at 14.43.01

I wasn’t actually completely sure what a venture capitalist company was so I had to do a lot of research to start. Basically a venture capitalist is an investment company with high stakes. Enganche want to sponsor prizes, i will include this in the identity package.

So a venture capitalist is a bank-like investment company with high stakes and high returns. Enganche is aimed at architecture and art prizes. I want to incorporate this into my logo somehow.

Shown below are existing architect firm logos, they include intricate designs that somehow look like a building/structure or drawing of a style like the plans for the previous mentioned things would be.