Choosing the 3rd brief.

This brief is centered around making a corporate identity package for one of the companies outlined in the brief. I chose to do Enganche Venture Capital. I chose this one as I liked the idea of creating a sophisticated package, that screams money! I like the way that the company has limited visibility, this allows me to create many things to be included in the package without being limited with what is already being done.

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I wasn’t actually completely sure what a venture capitalist company was so I had to do a lot of research to start. Basically a venture capitalist is an investment company with high stakes. Enganche want to sponsor prizes, i will include this in the identity package.

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So a venture capitalist is a bank-like investment company with high stakes and high returns. Enganche is aimed at architecture and art prizes. I want to incorporate this into my logo somehow.

Shown below are existing architect firm logos, they include intricate designs that somehow look like a building/structure or drawing of a style like the plans for the previous mentioned things would be.

 

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